Nowadays, there are more resources and information on the Internet on every topic than one can ever absorb. This makes it all the more important to find the right information. Besides interesting official sources from universities that publish studies on entrepreneurship and innovation, there are reliable standard works on the subject. In this article we would like to name and discuss some of these works.

Disciplined Entrepreneurship - Bill Aulet

Bill Aulet's work "disciplined entrepreneurship" focuses on clear structures and processes in the identification of innovations and the development of innovative business models. He follows 24 steps, ranging from market segmentation and pricing to the actual development of the company. However, Aulet repeatedly points out that there are no instructions for setting up a company and that more than just 24 steps are necessary to operate successfully.

The book is therefore especially recommendable for new founders, as it regularly reminds them of important strategically sensible procedures, which they quickly forget in their founding euphoria. it is extremely important to make a well-founded analysis and plans before starting a business in the blue.

Simply Seven: Seven Ways to Create a Sustainable Internet Business - Erik Schlie, Jörg Rheinboldt & Marcel Waesche

According to the authors of "Simply Seven", there are only seven different models for Internet companies to make money. The book is adorned with various anecdotes about the individual business models in connection with well-known internet companies. "Simply Seven" is recommended for founders who are very focused on their product and may lose sight of the monetization.

Digital Innovation Playbook - Dark Horse Innovation

Dark Horse Innovation is a berlin-based digital and innovation agency that has written several interesting books on industry topics. The Digital Innovation Playbook is, as the name suggests, a comprehensive handbook filled with many strategies, methods and questions for innovation development. In addition to standard models such as the Business Model Canvas, it also presents approaches developed in-house. The book not only convinces with its content: the design is also modern and appealing.

The Startup Owner's Manual - Steve Blank, Bob Dorf

Similar to Disciplined Entrepreneurship and equally well structured, The Startup Owner's Manual takes a systematic approach to the development of companies. Apart from some common misunderstandings, it explains and structures the basics of starting a business. The book focuses on only two steps, customer segmentation and customer validation. In general, the validation of business models and business ideas is a tedious but definitely extremely important and often neglected process for start-ups. Therefore, the scientific approach of The Startup Owner's Manual should not be underestimated and is a good supplement.


It is not only important but indispensable to have a sound basic knowledge of business development in order to develop innovations. At the end of the day, startup companies are still companies that are at best profitable and growing. Therefore, a good structure is the first step and should never be left out. As the complexity of a project increases with its size, the systematic implementation of procedures and processes makes sense.